Built environment comms professional? Stand out by learning the science behind the art of communications

Harriett-HindmarshHarriett Hindmarsh,
Chair of the Board for IBP and Vice President, Global Marketing and Communications at AECOM. ​

I’ve worked in the built environment industry as a communications professional for over 10 years and in that time I’ve seen the role evolve enormously.

The post-recession world is incredibly dynamic and demanding with more and more pressure on resource and the need to be accountable, and in my opinion as professionals we need to acknowledge the way the profession is changing.

Here are the major trends that you need be on top of if you want to thrive.

 

Understand your business drivers

The fundamental skill I think you need is often overlooked: having a working understanding of business drivers.

This one attribute is appreciated all the way to the top. Chief Executives want to promote people who let business outcomes and drivers, rather than assumptions or empty metrics, inform and drive their activities. This is particularly relevant in communications. You should be continuously asking yourself: ‘How can I use communication as a tool to support the business drivers of my organisation? How will this support growth initiatives?

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Communication and PR Awards 2016 – Winners Announced

The Winners and Highly Commended in each category have been announced.

Click to view full results and entries

The Annual Wren Talk – The Great Fire of London

DELIVERED BY WRITER AND HISTORIAN ADRIAN TINNISWOOD

DATE: 14th June | 7pm-8:15pm

St Bride’s Church, Fleet Street, London

Writer and historian Adrian Tinniswood pieces together the human story of the Fire
and its aftermath, providing a reconstruction of what happened to schoolchildren,
and servants, courtiers and clergymen.

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Martin Spring: An Appreciation

martin-spring2Veteran architectural journalist, Martin Spring, dies at 70

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Journalism Awards 2015: Full Results

After a highly successful awards evening, the full results for the 42nd Journalism Awards 2015 are now available. For the first time you can also read all the nominated journalists articles. Links to the articles are available on the page below.

For the full results, The Awards Bulletin, Nominations and Entries >


 

ibp President’s Message

Rebecca Evans
As positivity across the built environment sector continues to grow, there is fresh scope for journalists and communications professionals alike to show off their skills to their best advantage.

Throw a general election into the mix and we can be sure we’re all in for an exciting year, full of change and packed with opportunities.

Being a member of IBP is the best way to build relationships with everyone that matters within the industry you work and the sector about which you write.

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Rebecca Evans
Editor, Construction News
@CNRebeccaEvans

About ibp

International Building Press (ibp) is a membership organisation that brings together journalists and communications professionals involved in the construction, architecture, housing and property sectors.

ibp provides its members with unparalleled opportunities to share experiences, network and further their careers through a calendar of events events link and two prestigious annual awards schemes.

Membership is open to national, regional, business and technical journalists, press relations and communications professionals and to employees and freelancers alike. Current members include many of the best known professionals on the field

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